New organizer contract with license holders from 2025
MMP has been organizing the BMW Open as an ATP 250 since 2014
(Munich / Cologne) World-class tennis at your fingertips at MTTC Iphitos – that’s what the BMW Open has stood for for over 100 years now. The traditional tennis tournament will be upgraded from the 250 category to an ATP 500 event from 2025. This was decided in favor of the Munich tournament at the end of last year as part of a comprehensive tendering process. This will be accompanied by higher prize money (EUR 2.5 million), a larger spectator capacity and a potentially even more attractive field of players. The promotion to the higher tournament category also means a long-term consolidation of the event in the ATP calendar.
Long-term organizer contract – MMP responsible since 2014
MMP Event has been organizing and developing the BMW Open since 2014 and played a key role in shaping the application process for the next higher tournament category. The experienced event agency will now continue to be responsible for the tournament in the long term from 2025: “We are delighted to have MMP on board as an organizer and strong partner for the new era. The mix of expertise, innovation and passion that the team brings to the event and the sport of tennis promises a very successful future for our tournament,” said Dr. Fabian Tross, CEO of the majority license holder and host MTTC Iphitos.
As the event agency of the Seven.One Entertainment Group (ProSiebenSat.1 Media SE), MMP Event in Munich can look forward to the coming years with a broad portfolio: “On behalf of ProSiebenSat.1 and MMP, I can say that we are looking forward to the 500 category with great anticipation and even greater zest for action,” says Katharina Frömsdorf, Chief Platforms & Growth Officer of Seven.One Entertainment Group / Managing Director of MMP Event. “The BMW Open is a project that is absolutely close to our hearts. We are very much looking forward to continuing our collaboration with MTTC Iphitos and would like to thank them for the trust they have placed in us,” adds Christian Okon, Managing Director of MMP Event.
The agency won a pitch at the end of last year.
